Business Strategy

Make the Web work harder for you

The Internet is one your most important marketing tools. A powerful web strategy will help you unlock it full potential.

Since the Internet is undoubtedly an integral part of your firm’s operations, your business plan should include an appropriate web strategy. Does it though? An effective web strategy is only as good as the blueprint it relies upon. We can help. We will work with you to create, and execute web strategies in line with your needs, objectives, overall business plan, and the ever-growing online marketplace.

Our integrated web strategy approach:

Web strategy creation

  • Data collection (business needs)
  • Objectives (organization)
  • Targets (market/users)
  • Competitive intelligence (website benchmarking)
  • High level task scripting

Web strategy execution (Detailed specifications)

Content
  • Content analysis
  • Information architecture
  • Page type identification
  • Concept proposal and website structure
  • Landing pages
  • Mock up (content positioning)
 Search Engine Optimisation
  • Application of Search Engine Optimisation to web page development
  • Keyword analysis
  • Positioning plan
  • Referencing and indexing
Interaction
  • Identification
  • Participation
  • Community
  • Social network
  • Distribution (API, widgets, syndication)
  • Advertising
 Copywriting
  • Wording (navigation : sections, pages, titles and alt tags)
  • Writing for the web (keywords, readability,usability)
  • Operating instructions and user guide
  • Translation supervision
Graphic Design
  • Key visual elements (branding, style)
  • Research (style, visual elements)
  • Accessibility principles
  • Graphic mock up pages
  • Interface design
  • Style guide
 Web Analytics
  • Landing pages and preferred paths
  • Reporting tool configuration
  • Key business indicators
  • Result analysis and recommendations