Equisoft | Job Opportunities
10.08.2017 to 22.08.2017
at P3
Montreal, Canada

Digital Marketing and Analytics Specialist

Job description

Equisoft, a leading global provider of digital solutions for the insurance and wealth management industries, is actively seeking new talent to join its marketing team!

Reporting to the Marketing Manager, the incumbent will contribute to the development of the multiplatform digital strategy and ensure its implementation. You are passionate about digital marketing, you are a creative person with analysis strong analytic profile and you dream of working in an ever-changing international context? Send us your resume!


  • Contribute to the development of the annual marketing plan in areas related to your expertise
  • Recommend and implement strategies to maximize the reach of digital marketing initiatives
  • Manage the company’s website development projects and ongoing updates
  • Plan, design, manage and optimize digital marketing tools and campaigns (Google AdWords, LinkedIn Ads, Facebook Ads, Bing, videos, etc.)
  • Develop key performance indicators (KPIs); produce and analyze performance reports and ensure continuous improvement of results
  • Use monitoring, content management, broadcasting and web analytics tools
  • Ensure the integrity of platforms and content broadcasting on social media
  • Take on lead responsibility for the e-mail database; participate in the development of e-mail campaigns and ensure their execution in accordance with anti-spam regional legislation
  • Perform data-analysis through various databases and produce lists related to targeted campaigns
  • Liaise with external suppliers while ensuring compliance with requirements, deadlines and budgets
  • Process invoicing associated with digital marketing
  • Stay abreast of competitive trends and best practices in digital marketing and social media and make recommendations to contribute to business objectives
  • Support the marketing and sales teams with any initiative involving digital marketing and analytics

The must-haves

  • College / University degree in Marketing or Digital Media or equivalent experience
  • 3-5 years of experience in a similar role
  • Excellent knowledge of Google Analytics, Google AdWords and WordPress; Google AdWords / Google Analytics certification an asset; HTML and CSS programming skills an asset
  • Experience with a CRM and a marketing automation platform; knowledge of Netsuite and Act-On tools an asset
  • Experience in Web Project Management
  • Good knowledge of best practices in digital marketing and user experience
  • Experience with a mass emailing platform (MailChimp or other)
  • Proficient in the use of Microsoft Office Suite (Excel, Word, PowerPoint)
  • Working knowledge of Photoshop and Illustrator an asset
  • Excellent communication in French and English (oral and written); knowledge of Spanish an asset
  • Ability to respect budgets and timelines
  • Rigor and excellent analytical skills
  • Excellent organizational abilities and ability to work under pressure
  • Autonomy, availability, flexibility, dynamism and interpersonal skills

Your benefits

  • Competitive compensation
  • Extensive range of benefits
  • Flexible schedules and collaborative workspaces
  • Career development
  • Various social and team activities

About Equisoft

Founded in 1994, Equisoft offers advanced digital business solutions to its clients in the insurance and wealth management industries to support their growth. The firm develops and markets innovative front-end applications (InsuranceElementsTM and WealthElementsTM) featuring industry-leading user interfaces and state-of-the-art technology. In addition, Equisoft is an Oracle Insurance Policy Administration integration partner for some 20 carriers globally. To complete this unique offering, Equisoft brings extensive experience in data migration through its subsidiary Universal Conversion Technologies (UCT). Equisoft has a growing team of nearly 300 specialized resources based in the US, Canada, Latin America, South Africa and India.

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Thank you for submitting your application for employment at Equisoft. We will contact successful applicants for an interview. Best wishes for success with the process! And thank you for your interest in a career with Equisoft.