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Grace Ata AVP

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Grace Ata

AVP, Product Development

With 17+ years of experience in FinTech and InsurTech, Grace has led the development of several game-changing digital transformation initiatives within the automotive lending sector and Insurance and Wealth Management industries in North America. As AVP, Product Development, Grace brings a deep knowledge of the insurance distribution space and extensive network of industry subject matter experts to lead the strategy and development team working on our core Digital Insurance Agency Platform, Equisoft/centralize.

  • Deep knowledge of insurance distribution and its challenges
  • Focused on performance and results for on-time, on-budget digital transformation initiatives
  • Completed 60+ projects that drive operational efficiencies for financial institutions and MGAs
  • Subject matter expert on data utilization including CITS/ACORD data feeds

An active member of CLIEDIS, CAILBA, NAILBA, and FundServ, Grace’s exceptional talent rests on her ability to analyze & leverage industry trends to build exceptional high-value products. Passionate about operational excellence, she has successfully helped clients optimize their use of technology to accelerate efficiency, growth and digital transformation. A Bachelor of Science graduate of the University of Waterloo, Grace applies a thorough approach to product development.