Grace Apea
AVP, Product Marketing & Market Insights
With 20 years of experience in FinTech and InsurTech, Grace has led go-to-market strategy, competitive positioning, and market intelligence across Equisoft's full product portfolio. As AVP, Product Marketing & Market Insights, Grace brings deep technical and operational knowledge, built through her prior role leading Equisoft/amplify's platform development, to define how Equisoft's insurance and wealth management technology is positioned in the market and communicated to buyers across insurer, MGA, and advisor channels.
- Deep knowledge of insurance distribution, wealth management and the AI-native platform landscape
- Completed 60+ projects driving operational efficiencies for financial institutions and MGAs
- Translates complex product capability into buyer-relevant value across insurer, MGA and advisor channels
An active member of LIMRA/LOMA, NAILBA, CLIEDIS, CAILBA and FundServ, and passionate about operational excellence and market clarity, she has helped define how AI is understood and adopted in insurance operations. A Bachelor of Science graduate from the University of Waterloo, Grace applies both strategic vision and technical depth to product marketing.